Imprint & Privacy

Service provider (in the sense of § 5 TMG):

Evermood GmbH
Chausseestraße 103
10115 Berlin
Deutschland 

Contact

hello@evermood.com
+49 30 234 954 97

Legals

Local Court Berlin (Charlottenburg)
HRB No. 213699
VAT-ID: DE322262164

Liability for content

The contents of our pages were created with the greatest care. For the correctness, completeness and topicality of the contents we can take over however no guarantee. As a service provider we are responsible according to § 7 Abs.1 TMG for own contents on these sides after the general laws. According to §§ 8 to 10 TMG, we are not obliged as a service provider to monitor transmitted or stored third-party information or to investigate circumstances that indicate illegal activity. Obligations to remove or block the use of information in accordance with general laws remain unaffected by this. However, liability in this respect is only possible from the time of knowledge of a concrete violation of the law. As soon as we become aware of such infringements, we will remove the content immediately.

Copyright

The contents and works on these pages created by the site operators are subject to German copyright law. Duplication, processing, distribution and any form of commercialization of such material beyond the scope of the copyright law shall require the prior written consent of its respective author or creator. Downloads and copies of these pages are only permitted for private, non-commercial use. Insofar as the content on this site was not created by the operator, the copyrights of third parties are respected. In particular, contents of third parties are marked as such. Should you nevertheless become aware of a copyright infringement, please inform us accordingly. As soon as we become aware of any infringements, we will remove such content immediately.

 

Privacy Policy

Preamble

THIS PRIVACY POLICY DOES NOT APPLY TO THE PAID USE OF THE EMPLOYEE ASSISTANCE PLATFORM. FOR THESE PURPOSES WE USE AN ORDER PROCESSING CONTRACT.

Evermood GmbH with its registered office in Berlin (hereinafter referred to as “Evermood” or “we”) offers our customers an Employee Assistance Platform, which is used by organisations to advise and support their employees in work-related, private, health or compliance-related matters.

In the following we inform you about the personal data we collect from you when you visit or use our online presences, such as our websites and social media profiles. Personal data is individual information about personal or factual circumstances of a specific or determinable natural person (hereinafter referred to as “data”).

1. Responsible for data processing

We process personal data which we receive through the visit of our online presences. We are responsible for processing this data in accordance with Art. 4 No. 7 DSGVO:

Evermood GmbH

Represented by the managing directors

Marvin Homburg and Lara von Petersdorff-Campen

Chausseestr. 103
10115 Berlin
Germany

Phone: +49 30 2349 5497
Mail: hello@evermood.com

You can reach our data protection officer at: legal@evermood.com

2. Categories of data processed

We process personal data in accordance with the applicable laws, in particular the General Data
Protection
Regulation (DSGVO) and the Federal Data Protection Act (BDSG). We process personal data of the
following
data categories:

  • Status data (e.g., names, addresses)
  • Contact data (e.g., e-mail, telephone numbers).
  • Content data (e.g., text input, photographs, videos).
  • Payment data (such as bank details, payment history)
  • Usage data (e.g., websites visited, interest in content, access times)
  • Meta/communication data (e.g., date and time of the request, device information such as browser,
    operating system and its IP addresses)

3. Data processing on contact

When contacting us (e.g. via contact form, e-mail, telephone or via social media), we will process data
of
you, such as name, e-mail address, telephone number, for the processing of the contact request and
their settlement pursuant to Art. 6 Para 1 lit. b)) GDPR. (within the framework of
contractual/pre-contractual relationships), Art. 6 Para 1 lit. f)) GDPR (other requests). The data of the
user can be stored in a Client Relationship Management System (“CRM System”) or a comParable system.

We will delete this data if it is no longer required. We review the necessity every two years;
furthermore, the statutory archiving obligations apply.

4. Data processing for the provision of our services

4.1 General contract execution

We process the data of our Clients on the basis of Art. 6 Para 1 lit. b) GDPR in order to provide our contractual
or pre-contractual services to the Client. The data processed, the type, scope and purpose and the
necessity of their processing are determined by the underlying contractual relationship.

The processed data include contact and inventory data of our Clients (e.g. name, address, e-mail and
telephone number), as well as contract data (e.g. services used, contract contents, contractual
communication, names of contact persons) and payment data (e.g. bank details, payment history).

We do not process any special categories of personal data, unless these are components of a commissioned
or contractual processing.

We process data which are necessary for the justification and fulfilment of the contractual services and
point out the necessity of their indication, if this is not evident for the contracting parties.
Disclosure to external persons or companies will only take place if it is necessary within the
framework of the contract. When processing the data provided to us within the framework of an order, we
act in accordance with the instructions of the Client and the legal requirements.

Data will be deleted when it is no longer required for the fulfilment of contractual or statutory
welfare obligations and for the handling of any warranty and comParable obligations, whereby the
necessity of data retention is reviewed every three years; otherwise the statutory retention
obligations apply.

4.2 Agency services

We process data of our Clients and other users as part of our contractual services which include
conceptual and strategic consulting, campaign planning, software and design development / consulting or
maintenance, implementation of campaigns and processes / handling, server administration, data analysis
/ consulting services and training services.

We process contact and inventory data of our Clients (e.g. name, address, e-mail and telephone
number), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of
contract, duration), payment data (e.g., bank details, payment history), usage and metadata (e.g.
within the scope of evaluating and measuring the success of marketing measures).

The purpose of the processing is the provision of contractual services, billing and our Client
service. The legal basis of the processing results from Art. 6 Para 1 lit. b) GDPR (contractual services), Art. 6 Para 1 lit. f)
GDPR
 (analysis, statistics, optimisation, security measures). Disclosure to external parties
only takes place if it is necessary within the framework of a contract. When processing the data
provided to us within the framework of an order, we shall act in accordance with the instructions of
the Client and the legal requirements for order processing pursuant to Art. 28 GDPR and shall not process the data for any purposes
other than those specified in the order.

We delete the data after the expiry of statutory warranty and comParable obligations. The necessity of
keeping the data is reviewed every three years; in case of legal requirements. After their expiration
(e.g. after 3 years) the deletion takes place according to archiving obligations according to § 195 ff. BGB§ 78
StGB
, 6 J, pursuant to § 257 (1) HGB, 10 J, pursuant to § 147 Para 1 AO).
In case of data which is transmitted to us within the framework of an order disclosed by the Client, we
delete the data according to the specifications of the order, in principle after the end of the order.

4.3 Administration, financial accounting, office organisation, contact management

We process data in the context of administrative tasks as well as the organisation of our business,
financial accounting and compliance with legal obligations, such as archiving. Here we process the same
data that we process within the scope of providing our contractual services. The processing bases are
Art. 6
Para 1 lit. c) GDPR
Art. 6 Para 1 lit. f) GDPR. Clients and other users are affected by the
processing.

The deletion of data with regard to contractual services and contractual communication corresponds to
the data specified in these processing activities.

We disclose or transmit data to the tax authorities, consultants, such as tax consultants or auditors,
as well as other fee offices and payment service providers.

Furthermore, on the basis of our business interests, we store information on suppliers, organisers and
other business partners, e.g. for the purpose of establishing contact at a later date. This data, which
is mainly company-related, is stored permanently.

4.4 Business analyses and market research

In order to operate our business economically, to recognize market trends, Client wishes and other
users, we analyse the data available to us on business transactions, contracts, enquiries, etc., in
order to identify the most suitable and appropriate solutions. We process inventory data, communication
data, contract data, payment data, usage data, metadata on the basis of Art. 6 Para 1 lit. f) GDPR, whereby the persons concerned
include Clients, interested parties and other users of our online presence.

The analyses are carried out for the purpose of business management evaluations, marketing and Market
Research. In doing so, we can provide the profiles of the registered users with information, e.g. about
the services taken advantage of. The analyses serve us for the increase of the user-friendliness, the
optimisation of our range of products and services and business efficiency. The analyses are solely for
our benefit and will not be disclosed externally, unless they are anonymous analyses with of the
combined values.

If these analyses or profiles are person-related, they will be deleted or anonymised upon termination by
the user, otherwise after two years from the conclusion of the contract. In all other respects, the
macroeconomic analyses and general trend determinations shall be prepared anonymously wherever
possible.

5. Data processing when using and visiting our online presence

5.1 Visiting our website

If you only use our website for information purposes, i.e. if you do not register or if you do not
provide information elsewhere, we only collect the personal data that your browser sends to us. If you
would like to view our web pages, we collect data on the basis of Art. 6 Para 1 lit. f) GDPR the usage and metadata (e.g. access
times, contents of the pages, browsers), IP addresses that are technically necessary for us to display
our website to you and to ensure its stability and safety.

5.2 Online Presence in Social Media

We maintain online presences within social networks and platforms in order to communicate with Clients
and other users to inform them about our services. When calling up the respective networks and
platforms, the terms and conditions and the data processing guidelines of their respective operators
apply.

Unless otherwise stated in our data protection declaration, we process the data of users who communicate
with us within social networks and platforms, e.g. post articles on our online presence or send us
messages.

5.3 Comments and contributions

When users leave comments or other contributions, their IP addresses may be changed based on our
legitimate interests within the meaning of Art. 6 Para 1 lit. f) GDPR for 7 days. This shall take place for
our safety, if someone leaves illegal contents in comments and contributions (insults, forbidden
political propaganda, etc.). In this case, we are interested in the identity of the author.

Furthermore, we reserve the right, on the basis of our legitimate interests pursuant to Art. 6 Para 1 lit. f)
GDPR
, to process user data for the purpose of spam detection.

On the same legal basis, in the case of surveys, we reserve the right to store the IP addresses of users
for the duration of the surveys and to use cookies in order to avoid multiple votes.

The data provided in the context of comments and contributions will be stored permanently by us until
the user rejects them.

5.4 Comment subscriptions

Subsequent comments may be subscribed to by users with their consent pursuant to Art. 6 Para 1 lit. a) GDPR. Users receive a confirmation email
to check whether they are the owner of the email address entered. Users can unsubscribe from ongoing
comment subscriptions at any time. The confirmation email will contain information on the cancellation
options. For the purposes of proving the users’ consent, we store the registration time and the IP
address of the users and delete this information when users unsubscribe from the subscription.

You can cancel the receipt of our subscription at any time, i.e. revoke your consent. We can store the
e-mail addresses for up to three years on the basis of our legitimate interests before we delete it, in
order to be able to prove a previously given consent. The processing of these data is limited to the
purpose of a possible defence against claims. An individual request for cancellation is possible at any
time, provided that at the same time the former existence of a consent is confirmed.

5.5 Collection of access data and log files

We, or our hosting provider, collect data on each access to the server on which this service is located
(so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 Para 1 lit. f)
GDPR
. The access data includes the name of the website accessed, file, date and time of access,
amount of data transferred, notification of successful access, browser type and version, the user’s
operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Log file information is stored for security reasons (e.g. for the clarification of abuse or fraud
actions) for the duration of maximally 7 days and deleted afterwards. Data whose further storage is
necessary for evidence purposes are excluded from deletion until the respective incident has been
finally clarified.

5.6. Cookies und Widerspruchsrecht bei Direktwerbung

Cookies” are small files that are stored on the user’s computer. Different data can be stored within the
cookies. A cookie is primarily used to store information about a user (or the device on which the
cookie is stored) during or after the user’s visit to an online service. Temporary cookies, or “session
cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and
closes his browser. The content of a shopping cart in an online shop or a login status, for example,
can be stored in such a cookie. Cookies are referred to as “permanent” or “persistent” and remain
stored even after the browser is closed. For example, the login status can be saved if users visit it
after several days. The interests of the user can also be stored in such a cookie and used for range
measurement or marketing purposes. Third party cookies” are cookies that are offered by providers other
than the person responsible for operating the online service (otherwise, if they are only the latter’s
cookies, they are referred to as “first party cookies”). We may use temporary and permanent cookies and
explain this in our privacy policy. If users do not wish cookies to be stored on their computer, they
are asked to deactivate the corresponding option in the system settings of their browser. Stored
cookies can be deleted in the system settings of your browser. The exclusion of cookies can lead to
functional restrictions of this online offer. A general objection to the use of cookies used for online
marketing purposes can be raised for a large number of services, especially in the case of tracking,
via the US website http://www.aboutads.info/choices
or the EU website http://www.youronlinechoices.com.
In addition, cookies can be saved by deactivating them in the browser settings. Please note that in
this case not all functions of this online offer can be used.

6. Newsletter

With the following information we inform you about the contents of our newsletter as well as the
registration, dispatch and statistical evaluation procedures and your rights of objection. By
subscribing to our newsletter, you declare your agreement with the receipt and the described
procedures.

Content of the newsletter:
We send newsletters, e-mails and other electronic notifications
containing advertising information (hereinafter “newsletter”) only with the consent of the recipient or
a legal permission. If the contents of the newsletter are specifically described within the scope of
registration, they are decisive for the consent of the user. In addition, our newsletters contain
information about our services and us.

Double-Opt-In and logging:
The registration to our newsletter takes place in a so-called
Double-Opt-In procedure, i.e. you receive an e-mail after the registration, in which you are asked for
the confirmation of your registration. This confirmation is necessary so that nobody can register with
external e-mail addresses. The registrations to the newsletter are logged in order to be able to prove
the registration process according to the legal requirements. This includes the storage of the
registration and confirmation time, as well as the IP address. Likewise changes of your data stored
with the shipping service provider are logged.

Registration data:
To subscribe to the newsletter, it is sufficient to enter your e-mail
address. Optionally, we ask you to enter a name in the newsletter for the purpose of a personal
address.

The dispatch of the newsletter and the performance measurement associated with it are based on the
consent of the recipients pursuant to Art. 6 Para 1 lit. a), Art. 7 GDPR in conjunction with § 7 Para
2 no. 3 UWG or, if consent is not required, on our legitimate interests in direct marketing pursuant to
Art. 6
Para 1 lt. f) GDPR
 in conjunction with Art. 6 Para 1 lit. a)Art. 7 GDPR in conjunction with § 7 Para 2 no. 3 UWG. § 7 Para 3
UWG.

The registration procedure is recorded on the basis of our legitimate interests pursuant to Art. 6 Para 1 lit. f)
GDPR
. Our interest is directed towards the use of a user-friendly and secure newsletter system
that serves our business interests as well as the expectations of the users and furthermore allows us
to provide evidence of consent.

Cancellation/revocation:
You can cancel the receipt of our newsletter at any time, i.e.
revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We
may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate
interests before deleting them in order to be able to provide evidence of a previously given consent.
The processing of this data is limited to the purpose of a possible defence against claims. An
individual request for deletion is possible at any time, provided that the former existence of a
consent is confirmed at the same time.

6.1. Newsletter – Mailchimp

The newsletters are sent by the mail service “MailChimp”, a newsletter dispatch platform of the US
provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can
view the privacy policy of the shipping service provider here: https://mailchimp.com/legal/privacy.
The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and
thereby provides a guarantee of compliance with the European Privacy Level (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active).
The shipping service provider is used on the basis of our legitimate interests pursuant to Art. 6 Para 1 lit. f)
GDPR
 and an order processing contract pursuant to Art. 28 Para 3 S. 1 DSGVO

. The dispatch service provider can
use the recipient’s data in pseudonymous form, i.e. without allocation to a user, to optimise or improve
its own services, e.g. for technical optimisation of dispatch and presentation of the newsletter or for
statistical purposes. However, the dispatch service provider does not use the data of our newsletter
recipients to write to them itself or to pass the data on to third parties.

6.2. Newsletter – Performance measurement

The newsletters contain a so-called “web-beacon”, i.e. a file the size of a pixel, which is retrieved
from our server when the newsletter is opened, or from the server of a dispatch service provider if we
use one. Within the scope of this retrieval, technical information such as information about the
browser and your system, as well as your IP address and time of retrieval are first collected.

This information is used for the technical improvement of the services on the basis of technical data or
target groups and their reading behaviour on the basis of their retrieval points (which can be
determined with the help of the IP address) or access times. Statistical surveys also include
determining whether newsletters are opened, when they are opened and which links are clicked. For
technical reasons, this information can be assigned to the individual newsletter recipients. It is,
however, neither our endeavour nor, if used, that of the dispatch service provider to observe
individual users. The evaluations serve us much more to recognize the reading habits of our users and
to adapt contents to them or to adapt different contents according to the interests of our users.

A seParate revocation of the performance measurement is unfortunately not possible, in this case the
entire newsletter subscription must be cancelled.

6.3. Hosting and e-mail delivery

The hosting services used by us serve the provision of the following services: Infrastructure and
platform services, computing capacity, storage space and database services, e-mail dispatch, security
services and technical maintenance services which we use for the purpose of operating this online
service.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract
data, usage data, meta and communication data of Clients and other users of our online presences on
the basis of our legitimate interests in the efficient and secure provision of these online presences
pursuant to Art.
6 Para 1 lit. f) GDPR
 in connection with Art. 28 GDPR (conclusion of contract processing agreement).

7. Integration of third-party services and content

On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic
operation of our online presences within the meaning of Art. 6 Para 1 lit. f) GDPR), we use content or service offers
from third parties on our online presences in order to integrate their content and services, such as
videos or fonts (hereinafter uniformly referred to as “content”).

This always presupposes that the third-party providers of this content perceive the IP address of the
user, since they would not be able to send the content to their browser without the IP address. The IP
address is required to display this content. We make every effort to use only those contents whose
respective providers only use the IP address to deliver the contents. Third party providers may also
use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing
purposes. “Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this
website. The pseudonymous information may also be stored in cookies on the user’s device and may
contain, among other things, technical information about the browser and operating system, referring
websites, visiting times and other information about the use of our online presence, as well as may be
linked to such information from other sources.

7.1. Google Fonts

Wir binden die Schriftarten (“Google Fonts”) der Anbieter Google LLC, 1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA, ein. Datenschutzerklärung: https://www.google.com/policies/privacy,
Opt-Out: https://adssettings.google.com/authenticated.

7.2. Google Maps

We bind the maps of the service “Google Maps” of the provider Google LLC, 1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA. The processed data may include IP addresses and location data of the
users, which, however, cannot be accessed without their consent (as a rule, within the framework of the
settings of their mobile devices). The data may be processed in the USA. Privacy policy: https://www.google.com/policies/privacy,
Opt-Out: https://adssettings.google.com/authenticated.

7.3. Twitter

Within our online presence, functions and contents of the Twitter service, offered by Twitter Inc, 1355
Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated. This may include, for
example, content such as images, videos or text and buttons with which users can share content from
this online presence within Twitter. If the users are members of the Twitter platform, Twitter can
assign the call of the above contents and functions to the profiles of the users there. Twitter is
certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European
data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active).
Privacy policy: https://twitter.com/de/privacy,
Opt-Out: https://twitter.com/personalization.

7.4. Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called website tags via a single interface
(and thus integrate Google Analytics and other Google marketing services into our online presence). The
Tag Manager itself (which implements the tags) does not process any personal user data. With regard to
the processing of users’ personal data, reference is made to the following information on Google
services. Terms of use: https://www.google.com/intl/de/tagmanager/use-policy.html.

7.5. Google Analytics

We use Google Analytics, a web analysis service of Google LLC (“Google”), on the basis of our legitimate
interests (i.e. interest in the analysis, optimisation and economic operation of our online presence in
the sense of Art.
6 Para 1 lit. f) GDPR
). Google uses cookies. The information generated by the cookie about
users’ use of our online presence is generally transmitted to and stored by Google on servers in the
United States. Google is certified under the Privacy Shield Agreement and thus offers a guarantee of
compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate users’ use of our online presence, to
compile reports on activities within our online presence and to provide us with other services relating
to the use of our online presence and the Internet. Pseudonymous user profiles can be created from the
processed data. We use Google Analytics only with activated IP anonymization. This means that the IP
address of the user is shortened by Google within member states of the European Union or in other
contracting states of the Agreement on the European Economic Area. Only in exceptional cases the full
IP address is transmitted to a Google server in the USA and shortened there. The IP address transmitted
by the user’s browser is not merged with other Google data. Users may refuse the use of cookies by
selecting the appropriate settings on their browser, they may also refuse the use of cookies by
selecting the appropriate settings on their browser, and they may refuse the collection of data by
Google that are related to the use of cookies on our website and the processing of such data by Google
by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
Further information on the use of data by Google, settings and objection options, can be found in
Google’s privacy policy (https://policies.google.com/technologies/ads)
and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).
Users’ personal data will be deleted or anonymised after 14 months.

7.6. Target group formation with Google Analytics

We use Google Analytics to display ads placed by Google and its partners within our advertising services
only to users who have shown an interest in our online presence or who have certain characteristics
(e.g. interests in certain topics or products determined on the basis of the websites visited) that we
transmit to Google (so-called “remarketing” or “Google Analytics Audiences”). We also use remarketing
audiences to ensure that our ads match users’ potential interests.

7.7. Google Adsense with personalized ads

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”)
on our online presences on the basis of our legitimate interests (i.e. interest in the analysis,
optimisation and economic operation of our online presences in the sense of Art. 6 Par. 1 lit. f) GDPR). Google is certified under the
Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the AdSense service to display ads on our website and receive a reward for displaying or
otherwise using them. For these purposes, usage data such as the click on an advertisement and the IP
address of the user is processed, whereby the IP address is shortened by the last two digits. For this
reason, the processing of user data is pseudonymised. We use Adsense with personalized ads. Google
draws conclusions about the interests of users based on the websites or apps they visit and the user
profiles they create. Advertisers use this information to tailor their campaigns to these interests,
which is beneficial to both users and advertisers. For Google, ads are personalized when collected or
known data determines or influences ad selection. This includes, but is not limited to past searches,
activities, site visits, app usage, demographics, and location information. Specifically, this includes
demographic targeting, targeting to interest categories, remarketing, targeting to match lists, and
targeting lists uploaded to DoubleClick Bid Manager or Campaign Manager. For more information about
Google’s use of data, preferences, and opt-outs, please see Google’s Privacy Statement (https://policies.google.com/technologies/ads)
and Google’s Advertising Display Settings (https://adssettings.google.com/authenticated).

7.8. Google Adsense with non-personalized ads

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”)
on our online presences on the basis of our legitimate interests (i.e. interest in the analysis,
optimisation and economic operation of our online presences in the sense of Art. 6 Par. 1 lit. f) GDPR). Google is certified under the
Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the AdSense service to display ads on our website and receive a reward for displaying or
otherwise using them. For these purposes, usage data such as the click on an advertisement and the IP
address of the user is processed, whereby the IP address is shortened by the last two digits. For this
reason, the processing of user data is pseudonymised. We use Adsense with non-personalized ads. The ads
are not displayed on the basis of user profiles. Non-personalized ads are not based on previous user
behavior. Targeting uses contextual information, including rough (e.g. local) geographic targeting
based on current location, content on the current website or app, and current keywords. Google
prohibits any personalized targeting, including demographic targeting and targeting based on user
lists. Further information on Google’s use of data, setting and objection options can be found in
Google’s privacy policy (https://policies.google.com/technologies/ads)
and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).

7.9. Google AdWords and Conversion Measurement

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”)
on our online presences on the basis of our legitimate interests (i.e. interest in the analysis,
optimisation and economic operation of our online presences in the sense of Art. 6 Par. 1 lit. f) GDPR). Google is certified under the
Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the Google “AdWords” online marketing process to place ads on the Google advertising network
(e.g. in search results, videos, websites, etc.) so that they are displayed to users who have a
suspected interest in the ads. This allows us to display ads for and within our online presences in a
more targeted manner so that we only present users with ads that potentially match their interests. If,
for example, a user is shown ads for products in which he or she is interested on other online
presences, this is referred to as “remarketing”. For these purposes, when you visit our and other
websites on which the Google Advertising Network is active, Google directly executes a code from Google
and integrates so-called (re)marketing tags (invisible graphics or code, also known as “web beacons”)
into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s
device (comParable technologies can also be used instead of cookies). This file records which websites
the user visits, what content he is interested in and what offers the user has clicked on, as well as
technical information on the browser and operating system, referring websites, visiting times and other
information on the use of the online presence. Furthermore, we receive an individual “conversion
cookie”. The information obtained with the help of the cookie is used by Google to compile conversion
statistics for us. However, we only know the anonymous total number of users who clicked on our ad and
were directed to a page with a conversion tracking tag. However, we do not receive any personally
identifiable information. User information is processed pseudonymously within the Google Advertising
Network. This means, for example, that Google does not store and process the user’s name or e-mail
address, but processes the relevant data cookie-related within pseudonymous user profiles. This means
that, from Google’s point of view, the ads are not administered and displayed for a specifically
identified person, but for the cookie holder, regardless of who this cookie holder is. This does not
apply if a user has expressly permitted Google to process the data without this pseudonymisation. The
information collected about users is transmitted to Google and stored on Google’s servers in the United
States. Further information on the use of data by Google, setting and objection options, can be found
in Google’s privacy policy (https://policies.google.com/technologies/ads)
and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).

7.10. Google Doubleclick

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”)
on our online presences on the basis of our legitimate interests (i.e. interest in the analysis,
optimisation and economic operation of our online presences in the sense of Art. 6 Para 1 lit. f) GDPR). Google is certified under the
Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the Google “Doubleclick” online marketing process to place ads on the Google advertising network
(e.g., in search results, videos, websites, etc.). Double Click is characterized by the fact that ads
are displayed in real time based on users’ suspected interests. This allows us to display ads for and
within our online presences in a more targeted manner to present users only with ads that potentially
match their interests. If, for example, a user is shown ads for products in which he or she is
interested on other online presences, this is referred to as “remarketing”. For these purposes, when
you visit our and other websites on which the Google Advertising Network is active, Google directly
executes a code from Google and integrates so-called (re)marketing tags (invisible graphics or code,
also known as “web beacons”) into the website. With their help, an individual cookie, i.e. a small
file, is stored on the user’s device (comParable technologies can also be used instead of cookies).
This file records which websites the user visits, what content he is interested in and what offers the
user has clicked on, as well as technical information on the browser and operating system, referring
websites, visiting times and other information on the use of the online presence. The IP address of the
user is also recorded, whereby this is shortened within member states of the European Union or in other
signatory states to the Agreement on the European Economic Area and only in exceptional cases is it
completely transmitted to a Google server in the USA and shortened there. Google may also link the
above information to such information from other sources. If the user subsequently visits other
websites, ads tailored to the user’s profile may be displayed according to the user’s presumed
interests. User data is processed pseudonymously within the Google advertising network. This means, for
example, that Google does not store and process the user’s name or e-mail address, but processes the
relevant data cookie-related within pseudonymous user profiles. This means that, from Google’s point of
view, the ads are not administered and displayed for a specifically identified person, but for the
cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly
permitted Google to process the data without this pseudonymisation. The information Google Marketing
Services collects about users is transmitted to Google and stored on Google’s servers in the United
States. Further information on the use of data by Google, setting and objection options can be found in
Google’s privacy policy (https://policies.google.com/technologies/ads)
and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).

7.11. Akismet Anti-Spam Testing

Our online presences use the “Akismet” service offered by Automattic Inc, 60 29th Street #343, San
Francisco, CA 94110, USA. The use is based on our legitimate interests in the sense of Art. 6 Para 1 lit. f)
GDPR
. With the help of this service, comments of real people are distinguished from spam
comments. All comments are sent to a server in the USA, where they are analyzed and stored for four
days for comparison purposes. If a comment has been classified as spam, the data is stored beyond this
time. This information includes the name entered, the email address, the IP address, the comment
content, the referrer, information about the browser used, the computer system and the time of the
entry. Further information on the collection and use of data by Akismet can be found in Automattic’s
privacy policy: https://automattic.com/privacy.
Users are welcome to use pseudonyms or to refrain from entering their name or email address. You can
completely prevent the transmission of data by not using our comment system.

7.12. Emojis and smilies retrieval

Within our WordPress blog, graphic emojis (or smilies), i.e. small graphic files that express feelings,
are used that are obtained from external servers. The server providers collect the IP addresses of the
users. This is necessary so that the emoji files can be transmitted to the users’ browsers. The Emojie
service is offered by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Automattic
Privacy Policy: https://automattic.com/privacy.
The server domains used are s.w.org and twemoji.maxcdn.com, which to the best of our knowledge are
so-called content-delivery networks, i.e. servers which only serve to transmit files quickly and
securely and which delete users’ personal data after transmission. The use of emojis is based on our
legitimate interests, i.e. interest in an attractive design of our online presence according to Art. 6
Para 1 lit. f) GDPR
.

8. Security measures

In accordance with Art
32 GDPR
 and taking into account the state of the art, the implementation costs and the nature,
extent, circumstances and purposes of the processing as well as the different probability of occurrence
and severity of the risk to the rights and freedoms of natural persons, we shall take appropriate
technical and organisational measures to ensure a level of protection appropriate to the risk.

Measures shall include, in particular, ensuring the confidentiality, integrity and availability of data
by controlling physical access to, access to, inputting, disclosure, securing and seParation of data.
In addition, we have established procedures to ensure the exercise of data subjects’ rights, the
deletion of data and the response to data threats. Furthermore, we take the protection of personal data
into account as early as the development or selection of hardware, software and processes, in
accordance with the principle of data protection through technology design and data protection-friendly
default settings (Art
25 GDPR
).

9. Cooperation with contract processors and third parties

If we disclose data to other persons and companies (contract processors or third parties) in the context
of our processing, transfer them to them or otherwise grant them access to the data, this will only
take place on the basis of a legal permit (e.g. if the data is transferred to third parties, such as
payment service providers, according to Art. 6 Para 1 lit b) DSGVO is necessary for the fulfilment of
the contract), you have consented, a legal obligation provides for this or on the basis of our
legitimate interests (e.g. when using agents, web hosts, etc.).

If we commission third parties with the processing of data on the basis of a so-called “order processing
contract”, this is done on the basis of Art. 28 GDPR.

10. Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic
Area (EEA)) or if this is done in the context of the use of third-party services or disclosure or
transfer of data to third parties, this will only occur if it is done to fulfil our (pre)contractual
obligations, on the basis of your consent, a legal obligation or on the basis of our legitimate
interests. Subject to legal or contractual permissions, we process or have the data processed in a
third country only if the special requirements of Art. 44 et seq GDPR are met. I.e. processing takes place at
present.B. on the basis of special guarantees, such as the officially recognised determination of a
data protection level corresponding to that of the EU (e.g. for the USA by the “Privacy Shield”) or
observance of officially recognised special contractual obligations (so-called “standard contractual
clauses”).

11. Rights of data subjects

11.1. Rights of data subjects

You have the right to request confirmation as to whether the data in question will be processed and to
request access to this data and further information and a copy of the data in accordance with Art. 15 GDPR.

According to Art.
16 GDPR
 you have the right to request the completion of data concerning you or the correction
of incorrect data concerning you.

In accordance with Art.
17 GDPR
 you have the right to demand that the data in question be deleted immediately or,
alternatively, in accordance with Art. 18 GDPR to demand that the processing of the data be
restricted.

You have the right to request that the data concerning you which you have provided to us be preserved in
accordance with Art.
20 GDPR
 and that it be transferred to other responsible parties.

You also have the right, pursuant to Art. 77 GDPR, to file a complaint with the competent supervisory
authority.

11.2. Right of withdrawal

You have the right to revoke any consent granted in accordance with Art. 7 Para 3 GDPR with effect for the future.

11.3. Right of objection

You may object at any time to the future processing of the data concerning you in accordance with Art. 21
GDPR
. The objection can be made in particular against the processing for purposes of direct
marketing.

12. Deletion of data

The data processed by us will be deleted or their processing restricted in accordance with Art. 17 and 18 GDPR
. Unless expressly stated in this data protection declaration, the data stored by us will be
deleted as soon as they are no longer required for their intended purpose and there are no legal
obligations to retain them. If the data are not deleted because they are required for other and legally
permissible purposes, their processing will be restricted. This means that the data will be blocked and
not processed for other purposes. This applies, for example, to data that must be stored for commercial
or tax reasons.

According to legal requirements in Germany, the storage takes place in particular for 10 years according
to §§§ 147
Para 1 AO
§
257 Para 1 No. 1 and 4, Para 4 HGB
 (books, records, management reports, accounting
vouchers, (e.g., trading books, documents relevant for taxation, etc.) and 6 years according to § 257
Para 1 Nos. 2 and 3, Para 4 HGB
 (commercial letters).

According to legal requirements in Austria, the storage is carried out in particular for 7 years in
accordance with § 132 Para 1 BAO (accounting documents, receipts/invoices, accounts, receipts, business
papers, list of income and expenses, etc.), for 22 years in connection with real estate and for 10
years for documents in connection with electronically provided services, telecommunications, radio and
television services provided to non-entrepreneurs in EU member states and for which the Mini One Stop
Shop (MOSS) is claimed.